Santosh Kumar Srivastava

Head - Product Marketing

Santosh Kumar Srivastava
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TRF (A TATA Enterprise) Ltd.

Last updated: Jan 19, 2014

About Santosh Kumar Srivastava

Engineer with 23 years experience in Marketing, Product Management, Business Development, Sales & Product support of Construction, Mining & Bulk Material Handling Equipments.

Educational Qualification
Exam Passed Division Name of Board Institute University

M B A ( Marketing ) Pursuing Pondicherry University

B.S. (Engineering Technology) I Birla Institute of Technology & Science,
Pilani, 2001
Diploma in Mechanical Engineering) I D E I Technical College, Dayal bagh,
( Spl. In Automobile Technology) Agra, 1985
(U P Board of Technical Education)
B.Sc. Part I (+2) I J&K State Board of School Education,
PUC II J&K State Board of School Education,
High School II U P Board of Sec. Education,

TRF Limited ( A TATA Enterprise ) – Jamshedpur, Jharkhand
From: June’2008- Continue
Designation : Head - Product Marketing, Sales & Service (Cadre - Divisional Manager)
Reporting to: Chief – Bulk Material Handling Equipment Division

Nature of Job:
Marketing, Sales, Service and Business development of Material Handling Equipment and Underground Mining Equipment in the country. This includes :
1. Establish new product in the market.
2. Identify new featuresapplications for existing products.
3. Identify new opportunities & introduction of new products
4. Address competition at Market Place.
5. Develop marketing sales network
6. Achieve Annual Business Targets
7. Implementation of day-to-day operational decisions.
The major customers are Steel, Power, Cement, Coal and fertilizer plants
Eimco Elecon ( India ) Limited – Anand ( Gujrat )
( JV company between Elecon Group, India and Sandvik ab, Sweden)
From: February’2007- June’2008
Designation : Head - Business Development
Reporting to: Whole Time Director

Nature of Job:
To identify market requirement, Identify products and its features for Business growth and have competitive advantages, establish introduced products in the market, design sales and support network, etc.
“Eimco Elecon” was in business of manufacturing and marketing Underground mining equipments since 1978, I was responsible for managing it’s diversification in Construction equipment and Opencast mining equipment ( Blast Hole Drill ) businesses.
We could introduce 3 new products for 3 different segments during my employment period.
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Titagarh Wagons Limited (Heavy Engineering Division)
From: January 2006
Nature of job: Marketing. Equipment Sales, Spare Parts Sales and Product support of “Demag” Mining Excavators and Marion Crawler Cranes in the country.
Involved in introduction of new products for construction industry.
Reporting to: Managing Director.

Larsen & Toubro Limited
From: May 1993 To: November 2005
Nature of job: Territory Head. Responsible for Equipment sales, Parts Sales and Services of Construction & Road Making Equipment machineries in Eastern states of the country including Dealer selection & development, and Equipment & Parts depot management.
From July’2004, my services were transferred to L&T CASE Equipment Private Ltd., (a group company of L&T) without discontinuation, with merger of Earthmoving Equipment Division of L&T with LTCEPL.
Reporting to: Divisional Manager (Marketing Head).

Revathi-Cp Equipment Limited,
From: May1988 To: May 1993
Nature of Job: Product support activities for Blast Hole Drilling Rigs in Mining Industry.
Reporting to: Service Manager

Kalyanpur Lime & Cement Works Ltd.
From: Nov1985 To: April 1988
Nature of Job: Repair & Maintenance of Heavy Earthmoving & Mining Machinery in Lime Stone Quarry.

Santosh Kumar Srivastava

Know-how and experience:
Bulk material handling Equipments viz Vibrating Equipments, Crushers, Conveying System components, Feeders, Wagon Tippler, etc.


Professional Experience 6 Years / 0 MonthSantosh Kumar Srivastava has 6 years and 0 month professional experience in one position.

  • 2013/08 - today (6 Years / 0 Month)
    Head - Product Marketing (Full-time employee)Santosh Kumar Srivastava works for TRF (A TATA Enterprise) Ltd. as Head - Product Marketing since August 2013.

    TRF (A TATA Enterprise) Ltd.

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